Building an ethical fashion brand with Dipti Mrinalini

Salutations! We bring to you the #Bosswoman for this week…

Dipti Mrinalini is a fashion designer, entrepreneur, animal lover, dance enthusiast and believer of Jesus Christ. Raised on a rich dose of handlooms and handicrafts from every nook and corner of India by a family which strongly believes that everything made by hand deserves to be appreciated, preserved and nurtured, she has infused the same philosophy into her clothing line Dipti Mrinalini. Her life and business journey is a prime example of conscious living and ethical fashion.

All her designs are made mindfully to care for the producer, consumer and environment. Understated elegance and comfort are the key driving words for her.

She believes in building a business that will nurture and empower all the people involved- producers, employees, consumers and environment alike.

She says, “We can’t afford to run businesses in a manner that jeopardises the well being of either people or the environment. It’s only when you make everyone participants in the process can you hope to create something worthwhile.”

And what a beautiful thought indeed!

Here’s our tête-à-tête with her:

Q1. How did the idea for your business come about?

DM: I’ve always loved designing my own garments and used to sketch my garment design ideas as young as 12 years of age. When I hit adulthood, this desire to create garments that others enjoyed wearing and I enjoyed creating became very intense. I envisioned seeing my garments behind a window display and I was desperately wanted to make that come true-that’s when I thought I should start my own fashion business!

Q2. What was your key driving force to become an entrepreneur?

DM: The main reason I wanted to become an entrepreneur was because I really enjoyed working in a flexible work environment, loved taking on leadership roles and thrived on multi-tasking. I felt that becoming an entrepreneur would give me the opportunity to do all the above and so much more!

Q3. How do you market your business, and which tactics have been most successful?

DM: I sell my designs at intimate sustainable popups, exhibitions and through a cozy store space here in Hyderabad. My ideal client likes an uncluttered shopping experience and that’s what I always endeavour to provide to her/him. Meeting and engaging with a broader customer base at exhibitions and then having the interested ones back at the store for a more leisurely experience has worked well for me. They are then able to appreciate the minimalism of the brand better and it also gives me a chance to interact closely with them-telling them the story of the brand, hearing about what’s going on in their life and then keeping in touch like I would with an old friend! I have found that keeping in touch is as important as that first interaction if not more in attracting repeat customers.

Q4. What piece of advice would you give to women who would start a business of their own?

DM: I would say – listen to your instincts as to what you feel like doing or making. A business will need you to pour your soul into it-it’s exhilarating but is also very rigorous. Be prepared for the ups and downs-especially moments of self-doubt but never forget to look back at why you began and be open to making course corrections. A business is a brilliant means to not just make money but also to bless your employees with a means to live and your consumers with the gift of creation that God has put inside of you.

Q5. What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?

DM: I have noticed that a daily to-do list, loads of rest whenever necessary and a strong support system of family, friends, fellow business people, mentors and church members go a long way in keeping you on track. It’s very easy to get lost in the rigmarole of everyday tasks and losing track of your broader goals. A strong support system keeps you accountable and helps you weed out the unnecessary.

Really, really meaningful insights into your life and journey. So much to learn and get inspired. Wish you loads of success!

You can catch more of her work here:



Published by Social Dragonfly

An inclusive and holistic community to promote personal growth and holistic well-being. We offer personal and group sessions using Expressive and Creative arts modalities in a therapeutic way.

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