Hello, hello, hello! We are back with our features and beginning with this quiet and shy artist who is trying to creating a change one illustration at a time and one book at a time. I met her first online where I saw her lovely work and then attended her workshop soon after and has been following her work that helps people in very simple ways to adapt to sustainability.
Shubhashree is an Artist/Illustrator and Writer. The Hungry Palette is her venture that brings her various interests together. As part of her Let’s Talk Trash project, she has produced illustrated books for adults and children to get the conversation started about sustainability and our waste footprint and ways to reduce it.
She conducts workshops for children and adults to engage on the topic like Sustainability and Visual Journalling and has been part of events like the Hyderabad Literary Festival and Bhoomi Habba in Bangalore.
Her journey will surely inspire a lot of creative people to go ahead and follow their dreams too.Here’s our tete-a-tete with her:
Q1. How did the idea for your business come about?
Shubh: You could say it just evolved when a hobby became a serious interest and the timing and setting happened to be such that I had the freedom to give it a shot!
Q2. How do you market your business, and which tactics have been most successful?
Shubh: So far, nothing has been as effective as word-of-mouth for me. Besides that, Instagram as a platform for creatives I really evolving and it has worked well for me. More than anything, being a 100% yourself and courteous with your customers is the most effective tactic.
Q3. What piece of advice would you give to women who would start a business of their own.
Shubh: I honestly don’t have any advice, because I still have a long way to go, but I will leave this quote here that really resonates with me and is a great reminder – “There is no growth in the comfort zone, and there is no comfort in the growth zone.”
Q4. What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?
Shubh: Sunday evenings usually see me make my plan for the week – work plan and meal plan. And oh, putting my phone in another room while working is really effective to stay focussed
And oh yes, her books are a great learning start on sustainability for kids. Do check them out. You can find her work on her Instagram account www.instagram.com/thehungrypalette. Her website is www.thehungrypalette.com
Thank you so much for sharing such useful insights with all of us. Looking forward to catching more interesting work of yours in the future. All the best for all your endeavours.