Fine Arts for everyone with Harini Madhira

We’re back again with another feature in the #BossWomenOfHyderabad series and this time we feature the extremely inspiring, confident and dynamic Harini Ganti of Cisne for Arts & Entertainments LLP.
Trained in Hindustani Classical vocal and Kathak, Harini Madhira started her professional journey with some of the most prestigious organizations such as Saregama, Music Today, Wizcraft etc. Her 19 years of experience in the music industry and associations with various artists have helped her establish in event space. Her passion for Indian art forms motivates her to conceptualize range of concepts and present the musical art form and new talent in its most interesting and innovative form to the connoisseurs of fine arts.
She founded Cisne For Arts in 2009. Cisne for Arts has been incessantly trying to bring mature audience and generation next together with the help of Indian Art forms as the medium for messaging. The aim of Cisne for Arts is to bridge the gap between Art and Culture of India and its varied audiences – Fine Arts For everyone!
She has won multiple awards and recognition for her brilliant work and is also an avid long-distance enthusiast successfully completing close to 15 plus half marathons. She has two daughters aged 15 and 10 who are also passionate about music – it runs in the family, we think!
Here’s our #TeteATete with her:
  1. How did the idea for your business come about?
HM: We began our journey in 2009 with the aim to provide an alternate path to entertainment in a city with very limited options at that time. Our vision and mission also included changing the way audiences watched shows across diverse genres. It was this passion that led us to become pioneers of large format, public ticketed events that encapsulated our love for Indian art forms, design and creativity.
Furthering this thought and ensuring that Indian art and culture is reflected in everything we do, we saw the doors of the Corporate world open to us. In a decade since our inception, we have worked with some of the most renowned names in various industries across the country and have carved a niche in technology, content and concept driven Corporate Events.
With corporate companies, we seek to build everlasting relationships with our services. Working from the concept to the final execution stage, we are a one stop solution for all the event needs.
And now we have redefined events for some of the most esteemed organizations such as: Synchrony, Novartis, Salesforce, AMD, EA, Oracle, Infosys, Cognizant, Liquid Hub, Kantar Operations, GMR, JP Morgan Chase, Bank of America, HSBC, Westin Hotel, Audi, Macleods etc to name a few.
2) What was your key driving force to become an entrepreneur?
HM: I like to multitask, and entrepreneurship allows me to experiment and do multiple things. I also wanted to conduct events my way and when you are working for someone you are forced to sometimes compromise on lot of things. Also, when you are on your own you have the freedom to say no to work that doesn’t gel with your thought process.
3) How do you market your business, and which tactics have been most successful?
HM: Honestly, for the longest period, for that matter even now we don’t market our business. Whatever corporate clients we have is purely on client reference or word of mouth. Yes, when we started, we started with public ticketed concerts so we used to market the concert to attract right kind of audience and sell tickets so I would say our concerts got us our visibility. In our industry different kind of tactics work for different people. If one is in social events then one needs to be prevalent in that circle, if one is into corporate shows then yes one needs to keep their corporate profile updated and updated with technology too.
4) What piece of advice would you give to women who would start a business of their own?
HM: The biggest advice I would give any woman is if you have the conviction about your idea then just go all out and a gender barrier shouldn’t even cross your mind that being a woman can I do this? “Oppressed” is the feeling or word we should eliminate from our dictionary. I feel most of the time that comes between your dream and you, is only YOU. If you don’t doubt your capabilities, then rest of the things are achievable.
5) What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?
HM: Entrepreneurship is a lot more self-discipline and accountability. So, when you don’t have anyone to report to, no deadlines, so to say, its important you bring that discipline early on. So, in my earlier days I used to make sure I make a to do list with clear timelines even if the task was small. And I would diligently update and strike it off also once done. Now a days I make more mental notes and of course we have lot of apps and reminders, but I personally feel nothing like physically writing it down with a pen or pencil in a notebook.
Thank you for inspiring so many of us. Wish you the very best for all your future endeavours Harini!
You can also connect with Harini on Instagram:

Published by Social Dragonfly

An inclusive and holistic community to promote personal growth and holistic well-being. We offer personal and group sessions using Expressive and Creative arts modalities in a therapeutic way.

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